Colonnade Blog

Date added: 01 Feb 2018 Why is Valentines Day More Expensive?

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If you have been past Colonnade Florist over the last few days you will have undoubtedly noticed an abundance of hearts, hanging decorations and carefully placed teddy bears. But for the benefit of the more unobservant of you: Its nearly Valentine’s Day!

Naturally as a florist, this means we are mentally and physically preparing ourselves for three things: Long Hours, Hard work… and unfortunately; answering questions from people wondering why our prices have gone up.

We love our customers, most of our customers are amazing, friendly, kind people, and we know that we would be nowhere without their support. Yet ask any florist the phrase they most dread hearing this time of year and they will probably answer the same way: “Rip Off”.

If, like so many others, you often begrudge the price of flowers this time of year… If you simply think we are trying to pull a fast one on you, then please keep reading!!

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The Chain


When you buy from a florist, you have to remember that we haven’t grown them ourselves. This seems like an obvious statement, but most people if asked would say they had never really put much consideration into where the flowers have been before arriving beautifully in our shop.

We buy our flowers from our lovely wholesalers Tom Browns, who in turn has put in A LOT of hard work and effort buying them in from flower farms all over the world. We have been known to have flowers from the UK, Africa, South America, Holland and numerous other amazing countries over the globe.

Each part of this chain is a company which has overheads and staff wages to pay before even starting to turn over a profit. 

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Supply & Demand

At Peak Periods (Christmas, Valentines Day and Mothers Day), there is a higher demand for flowers. For Valentines Day, the highest demand is for Roses, particularly red roses. This means that farmers in each country need to make sure they grow enough roses in time for Valentine’s day to meet this huge demand.

Growing in such extreme mass and ensuring the quality of the product is exact in time for a specific date (it would be no good them being ready on the 15th)  means that farmers have greatly increased expenses.

Each flower needs to be quality checked, picked, packed and taken to wholesale within a very tight time frame, this means employing more staff, more hours and back breaking work. 

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Why can’t we compete with supermarkets?

At this time of year, many florists (us included) will try their best to keep prices as low as possible for the customers. This often means that despite popular opinion, we aren’t actually gaining a very high profit from the sales of red roses.

Supermarkets have the advantage of being able to buy their flowers on such enormous bulk, that they can get them in a bit cheaper than your local florist. However, usually what is sold in even the poshest shops like M&S is of a lower standard than what we would sell you.

The roses will have shorter stems and smaller heads. They are wrapped in plastic and not beautifully arranged in paper, tissue and water, and they will not have lovely fresh foliage and ‘fillers’ like Gypsophila.

Yes, we could buy these cheaper roses in, but we take pride in selling a product we think is beautiful and of good quality. Our flowers may be more expensive, but if looked after properly will last much longer, and be a much better value for money than the £10 bunch from Tesco… that’s a promise!

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Other Flowers are available!

Red roses are undeniably stunning. They completely epitomize romance and love. However, red roses are not the only flower we stock over valentine’s day, and there are so many other beautiful options for your special someone! If you want to show how much you love someone, but a dozen red roses are just a bit too much to justify, we can happily create a gorgeous arrangement using something else- leaving your loved one happy... as well as your pockets.  

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But then of course, there is this...

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You can shop our full Valentines Day range Here

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